The “nofollow” tag is a directive used in the meta robots tag on a webpage. It instructs search engine crawlers not to follow the links present on that page. A link with the “nofollow” attribute tells search engines not to pass any authority or “link juice” to the linked page.
Website owners should consider using the “nofollow” tag in the following scenarios:
- Untrusted Links: If you have user-generated content on your website, such as comments or forum posts, and you are unsure about the credibility of the links shared by users, it’s a good idea to use “nofollow.” This prevents your site from being associated with potentially harmful or spammy sites.
- Sponsored Links: When you have sponsored content or paid advertisements on your page, adding the “nofollow” tag to those links ensures that search engines don’t consider them when calculating rankings. This keeps your site compliant with search engine guidelines and prevents any manipulation of search results.
- Non-Essential Links: Some links on your page might not directly contribute to the overall user experience or content relevance. By using “nofollow” on these links, you can prioritize the flow of authority to more critical pages, benefiting your site’s SEO.
- Privacy and Login Pages: “Nofollow” is useful for links on login or password-protected pages. Crawlers don’t need to follow these links since they lead to restricted areas.
In summary, the “nofollow” tag is a valuable tool for controlling the flow of authority and preventing unwanted association with questionable content. By using “nofollow” judiciously, you can enhance the SEO of your website and ensure a positive user experience.